Risk Management Is the Best Way to Control Insurance Costs
As insurance buyers, you’re grappling with hard markets (which is just underwriters making excuses for messing up in the past or being clueless about the risks they’re taking on), dwindling capacity, and a higher frequency of incidents—all leading to skyrocketing insurance costs.
So, how do you secure that important coverage without draining your wallet? As a former CRO and Europe’s 2021 Risk Manager of the Year, I’ve used risk management to strike the perfect balance, optimizing coverage, doubling and tripling limits, keeping deductibles stable, and still slashing insurance costs by 40%.
Quantifying the Underlying Risk Profile for Accurate Insurance Limits
Forget high-level risk engineering surveys and qualitative advice from brokers—quantitatively estimating the risk profile for the risk you’re offloading to insurers is the way to go. This is crucial for determining appropriate insurance limits and expected losses. Whenever I crunched the numbers, I found that the risk profile was wildly different from what was traditionally used.
So, how do you quantify that risk profile? Here’s how:
- Gather company loss data for the specific insurable risk
- Collect industry loss data for the same risk
- Estimate the frequency of risk events per policy period using probability distribution
- Estimate loss distribution per event, and adjust it to include catastrophic events not in the data set
- Calculate the loss exceedance curve, expected losses, and unexpected losses
- Compare the company risk profile to the industry risk profile
- Identify controls and build a narrative for the company risk profile
- For instance, a manufacturing company discovered they were significantly underinsured after a thorough risk quantification exercise. By identifying and quantifying hidden risks, they revamped their insurance coverage, saving their assets from potential catastrophe.
Mastering the Art of Fair Pricing: Using Risk Profiles to Calculate Deductibles
Armed with your risk profile, you can now calculate the loss exceedance curve, which lets you estimate the fair cost of insurance at different deductible levels. This curve shows the probability of losses exceeding a certain threshold, guiding companies to the perfect balance between insurance and retention strategies.
A real estate development company discovered it was overpaying for insurance due to unfair pricing and ridiculously low deductibles. By switching primary providers and adjusting its insurance policy, it focused on retaining tail risk and chose higher deductibles that reflected its true risk profile—saving millions while keeping its coverage intact.
Leveraging Risk Profile Information for Broker and Insurer Selection
With a quantified risk profile and an overview of risk management controls in hand, you can conquer the broker and insurance selection process. Use this info to negotiate the fairest price possible, optimizing coverage and minimizing costs.
A retail company faced soaring insurance premiums due to an industry-wide trend of rising rates. By presenting their quantified risk profile and risk management controls to brokers and potential insurers, they showcased their proactive risk management approach and mitigation measures. This transparency allowed them to negotiate better terms and secure more favorable pricing—resulting in massive savings on their insurance premiums.
Risk management was my secret weapon in controlling insurance costs and presenting risk transfer decisions to management and risk owners. Now it’s your turn to use it!
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